The English sportswear giant, who celebrate 100 years in the business in 2024, will be just as determined to deliver a fit worthy for the champion club they have supplied since 2015, as the London outfit prepares for another push in both the Premier League and the Europa League following their exploits in Prague.
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West Ham 2023-24 kits
West Ham has released their 2023-24 home kit, and it's all about the club's famous anthem – "I’m Forever Blowing Bubbles". The anthem is etched into the fabric of the club's history, and the shirt features a distinctive Bubbles pattern which is woven through the kit.
The shirt is enveloped in the traditional claret body with blue sleeves. Bubbles and West Ham United go hand-in-hand, and there are several theories as to how the Broadway song came to be synonymous with the Claret and Blue Army.
Some say it started with Billy ‘Bubbles’ Murray, a Hammers player in the 1920s, who was said to have resembled the curly-haired child seen in the Pears Soap adverts of the time.
Others will tell you it was the Beckton Gas Works Band who brought it to the club by playing it pitchside at the Boleyn Ground. It was also sung during the Blitz in the Tube stations and heard on the terraces when West Ham won the War Cup.
But, whatever the story, it's the fabric of the club and is proudly worn on the shirt design for next season.
You can pre-order the kit at Umbro for £75.00
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Much as with the home kit, details as to what the 2023-24 away kit will entail for West Ham are being kept under lock and key by Umbro, though supporters will be hoping for an impressive follow-up to the effortlessly cool black number they wore last term.
With the club unlikely to repeat the colour scheme however, it looks likely that the Hammers will still opt for something with a touch of class, potentially favouring a white-bodied number not too dissimilar to the third strip they sported in 2022-23.
Such classic designs have a rich reverse strip heritage under Umbro, with the 2016-17 and 2019-20 seasons both seeing white as the main colour for the away kit, but until an official confirmation is made by West Ham, their 2023-24 away kit remains unknown.
The price of the kit will likely match that of the home strip, with a replica shirt expected to retail for £65.00 at Umbro.
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As with the home and away strips, there is not too much known about the little details when it comes to West Ham’s third kit for the 2023-24 season, but supporters might not be surprised if this one offers the jazziest option of the campaign for them.
With little in the way of leaks, few things are known about what the alternate option will offer for fans next term, but last campaign’s white number with geometrically inspired fire-splatter trim certainly was among the most eye-catching in the Premier League.
Speculation suggests a darker ocean blue colourway, but this is not confirmed – although a few mockups have been seen online.
However, nothing will be confirmed until the club officially announce their third-choice strip, with everything else remaining speculation until then by fans looking to figure out a fresh fit.
As with plenty of other third-choice kits for next season, not much is known about an exact release date, but you can expect it to match the price of their other strips, retailing at an anticipated £65.00 through Umbro.
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Much as with the rest of West Ham’s 2023-24 kit range, their training strip remains under lock and key so far, though fans may well be waiting to see just how the club expands their apparel range following their silverware success.
Fans will be hopeful that the design may differ significantly from last term, where a full-bodied claret design cut remarkably close to mimicking their home strip.
There is no official release date set for the pre-match jersey, but we can expect to see a late summer 2023 launch after the rest of West Ham’s kits have been debuted.
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